Lotus Behavioral Interventions

Lead Web Designer, UX Research, SEO

Lotus Behavioral Interventions needed more than just a website redesign; they needed a digital presence that resonated trust and expertise within Miami's ABA community. With a focus on empathy and innovation, I led the transformation, ensuring their online platform became a beacon for parents seeking top-tier professionals for their children's behavioral needs.

In addition to spotlighting the company's lively and inclusive culture, I emphasized their commitment to community engagement. In this case study, I break down the design process that transformed their digital identity, setting them apart as trusted leaders in their field.

Contracted website overhaul

Website Redesign

5 Months

Fully responsive website
Desktop and Mobile

Figma, Wordpress, Elementor

Design Methodology

Problem

Conveying Trust, Visibility, and Culture

The current website fails to effectively bolster Lotus Behavioral Interventions' credibility, attract potential clients and talent, reflect the company culture, and secure prominent placement on relevant search engine results. The challenge lies in rectifying these shortcomings to create a digital platform that instills trust, resonates with the target audience, showcases company values, and improves online visibility.

• The website struggles to engage its intended demographic effectively, missing the mark on target audience engagement.

• The website fails to inspire confidence in the professionalism and expertise of their team.

• Lack of emphasis on their distinctive company culture hinders their ability to attract top-tier talent.

• Issues such as readability challenges, cluttered layouts, and inadequate color contrast contribute to a subpar user experience, discouraging interaction and potentially alienating segments of our audience.

• Inconsistent brand identity and visuals create disconnects with users, impeding effective communication.

• The website's navigation lacks clarity, leading to user confusion and frustration when seeking information or services.