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I'm Andrew
Behaviorist, designer
wanderer.
I take my work seriously, and myself a lot less.
For most of my career, I focused on understanding and modifying human behavior. Which I'm sure sounds like an odd launchpad into design work until you realize they're the same job with a different look. Figuring out why something isn't working and redesigning it until it does- that's behavior analysis. I tackle design by first understanding what behavior needs to change, whether it be utilizing a specific feature or training staff to incorporate procedures. No matter the challenge, I strive to answer the same underlying question: how do people actually behave, and how do you design for that instead of what we assume?
The Segway was designed to be the future of travel, and now it's synonymous with mall cops. Why? Because it was designed with no problem to solve. Its low battery life makes it unsuitable for outdoor use, and it's too heavy to land a kickflip. What's my point? Before designing anything, there needs to be an objective problem to address. I ask questions to get to the bottom of what we are actually trying to accomplish as designers.
Off the clock, you'll likely find me lost in an indie game, halfway up a mountain, or in water with sharks (the diving kind, not the corporate kind). I’m into reading horror books, alternative rock, travel, and any excuse to explore a new city or culture.
Design Services
Tools I Use
How I approach design.
From Human Behavior to Human-Centered Design
My career started with understanding people, long before I ever opened Figma. That behavioral foundation is what makes my approach to UX research and design a little different.
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Led a research-informed redesign of the company website, applying both UX principles and direct knowledge of the ABA field to influence how clients and job candidates experienced the brand.
Conducted competitive analysis and usability reviews to improve information architecture, accessibility, and overall user flow.
Built WordPress design systems to make ongoing updates manageable and consistent across the site.
Implemented SEO and behaviorally informed content strategies that doubled site traffic and earned first-page Google rankings for relevant searches.
Planned and ran user research including interviews, task analysis, and usability testing to understand how people actually behave inside a product and where things break down for them.
Observed staff using a platform in real workflows, ran experiments to find where the flow slowed down, and prototyped fixes in Figma to simplify navigation and reduce friction.
Synthesized qualitative and quantitative findings into clear recommendations that connected user behavior to product and business goals.
Collaborated with developers and leadership to prioritize features, test design hypotheses through wireframes and prototypes, and refine iteratively based on real usage and feedback.
Designed and continuously refined individualized treatment plans by analyzing behavioral data, identifying patterns, and building targeted interventions. This process maps closely to how UX practitioners design and iterate on user flows.
Collaborated with BCBAs to interpret data, co-author treatment targets, and train staff on implementation, translating complex behavioral frameworks into something a team could actually execute.
Supported parent and caregiver training to ensure skills generalized beyond the clinic, because behavior change only counts if it holds up in the real world.
Supervised and coached a team of 30+ behavior technicians, using structured observation, data review, and direct feedback to improve how consistently and effectively treatment was delivered. Not unlike how a UX researcher identifies where a product is underperforming and works to close the gap.
Made ongoing data-driven updates to Behavior Intervention Plans, measuring progress against defined outcomes and adjusting the approach when the data called for it.
Delivered monthly team trainings and parent/caregiver coaching to ensure behavioral strategies were being applied consistently across every environment, because behavior doesn't change in a vacuum.
Research Behavior
Design Experience.
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