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Ralli-
Split up, explore,
regroup, repeat.
A mobile app that helps group travelers stay connected, find each other, and follow the plan
Without sacrificing the freedom to explore.
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Group travel is exciting. Keeping everyone together is not.
Research & Process
Digging past opinions to find the moment group travel actually falls apart
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I expected planning to be the core problem. Interviews revealed something else: the most stressful moments were about losing people, not losing plans. That finding redirected the entire design.
How might we help group travelers manage each other's locations
My background in behavior analysis changed how I structured these conversations. Instead of asking people to describe problems, I anchored every question in specific past behavior: "Walk me through what happened." That shift was the difference between getting opinions and getting stories / and stories carry the emotional weight that opinions leave out.
Before talking to anyone directly, I scanned travel communities and forums where group travelers shared their frustrations. The pattern was consistent and loud / a clear signal that the problem space was real and emotionally charged.
Task flow 2 picks up on the receiving end of the Ralli alert. From a single notification, the user is dropped straight into a live map showing their friends, the landmark, and a clear path to get there / all while watching the group converge in real time.
Task flow 1 walks through the moment a traveler realizes the group needs to start moving. From checking the itinerary to spotting scattered friends on the map, a single tap on the Ralli button brings everyone together at a nearby landmark
Every screen switch is a moment where attention breaks and anxiety can spike. I consolidated the core experience ( locations, itinerary, directions, and meetup tools) into a single map page to reduce cognitive load and keep users oriented.
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Design Decisions
Less searching, less panic, less time apart and how we got there
Final Product
The design that came out of listening for behavior instead of opinion
Ralli Point works because it solves a universal problem: getting a group of people to the same place at the same time without the chaos of coordination. That problem does not only exist in travel.
The pattern Ralli established / surfacing location awareness at the exact moment a group needs it, with the minimum number of steps / is a design solution that scales far beyond a single app. It is a model for how any platform with a social or group component could handle the moment things start to fall apart.
The final design landed in a very different place than where the project started. What began as an itinerary-focused app became a location-first experience — and that shift only happened because the research was allowed to redirect the design.
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The "a" in Ralli doubles as a location pin / a deliberate choice that embeds the product's core function directly into its identity. It tells the user exactly what the app does at a glance, and that kind of immediate recognition builds trust before the app is even opened.
The research kept pointing back to the same moment: the group loses each other, and everything unravels from there. Once that was clear, the design problem simplified itself. Ralli Point was not designed to be a clever feature / it was designed to be the obvious answer to a very specific pain point.
The throughline across every decision: make the right action the easiest action. When cognitive load drops, the group dynamic improves / and the trip feels like an adventure again.
Research Behavior
Design Experience.
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